We'll Get You At Least 10 New Clients Over The Next 90 Days - Or You DON'T PAY
We will install our proven Client Acquisition Engine that gets high-quality prospects coming to you on autopilot
Want to work with us?
35,000+
Leads Generated
3,000+
Calls Booked
5.9X
Average ROAS
Why DOMINATE?
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Full Client Acquisition Funnel
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Clear, Measurable ROI
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Guaranteed Results
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Done In-House
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No Long-Term Contract
Traditional Agencies
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Ads, SEO, or website only
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Focus on meaningless, non-ROI vanity metrics
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No guarantees
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Outsourced to cheap overseas contractors
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Minimum 12-month contract
What Our Clients Are Saying...
Nate Tilley - ROAS.co
"Chris has done a phenomenal job of YouTube ads"
Kris Milhauser - Hauser Digital
"After working with Chris, that part of my business just became a non-issue...the leads were there, the quality was there"
How The Dominate Marketing Client Acquisition Engine Works
Watch this video if you want all the nerdy details:
What The ROI Numbers Look Like
Our Process
Frequently Asked Questions
Will this be compliant with industry regulations?
In most cases, we can set up this system in a way that’s fully compliant.
We may have to adjust certain claims, such as providing education on your method of getting results rather than promising specific results. We may also have to add disclaimers.
This is something we can discuss for your specific case on the call.
How much do I need to spend on ads?
How much you need to spend on ads depends on your revenue targets and the specific unit economics of your business. You’re welcome to play around with our ROI Calculator.
On the call, we’ll model out some scenarios using numbers that are realistic for your business specifically.
What's the ROI timeline? When do I break even?
The system works fast. It’s common for us to get calls booked within the first week or two of running ads. Your actual time to profit depends on your offer structure and length of your sales cycle.
How do you make sure the leads are qualified?
Great question. The world is full of unqualified leads desperately trying to waste your ad budget and gum up your sales process, and we’ve spent a lot of time perfecting our process for thwarting them. We qualify the leads in 5 different ways simultaneously:
- Ad targeting. We set up the ad campaigns so that your ads only show to qualified people.
- Ad messaging. We explicitly qualify and disqualify in the message of the ad itself. We use language like “this is for you if…”, and “this is not for you if…”
- Funnel messaging. We reinforce our qualification and disqualification messaging on the web pages and VSL.
- Application. In order to book a call with you, a prospect first has to book an application. The application contains multiple choice questions with conditional logic that allow ONLY qualified leads to book on your calendar.
- Pixel conditioning. We set up the process in such a way that when a qualified lead fills out an application, it sends a signal back to the algorithm that says: “This was a good lead. Show our ads to more people like this.” The algorithm (which has an enormous amount of data on every user) picks up on patterns and gets better and better at picking out who is likely to be qualified and who is not.
Is a simple video really going to build enough trust to make someone become a client?
No, not by itself. It’s part of a larger process that builds trust over multiple touches.
We start with the ad video, which introduces your value proposition, invites the prospect to click and opt in. Then we present your sales argument in your VSL. We continually follow up with emails. And then they get to meet you or a member of your team face to face on a Zoom call, where you discuss their specific situation and what you can do for them specifically.
Every part of the process is designed to build familiarity, build trust, and–most importantly–indoctrinate prospects on your particular method of getting them the desired results and what makes you different from your competition.
How long does it take to record all these videos?
You should be able to record everything in less than an hour.
What if I'm not good on camera?
We’ll coach you on exactly how to record the videos in the easiest way possible. We’ve got some tricks up our sleeve that make it easy, even if you don’t have experience recording videos.
Recording yourself is not an absolute requirement, but we do recommend it to all our clients, because it creates a sense of human connection and builds trust faster than words on a page or faceless video.
If you absolutely can’t tolerate the idea of recording yourself, the next best option is to hire a professional spokesman to do it for you, which we can help you with as well. It’s surprisingly inexpensive.
I've built my reputation on referrals. Will ads cheapen my brand?
Referrals are great, but they don’t offer much control or predictability. High-quality, reputable brands have been advertising for centuries, and now is no different. It all depends on how you present yourself in your ads.
Pick up a copy of the Robb Report if you want to see a bunch of examples of high-end brand ads.
What's the catch with the guarantee?
There’s no catch, but there are stipulations. We require a minimum level of ad spend, call close rate, and video turnaround time.
We set these such that if you meet all these minimums, we’re confident we can get you the promised result.
We can go over specific numbers on the call. We set these on an individual basis, based on what’s realistic given your offer economics.
What happens after the 3 months of ad management?
You own the entire process and all the assets involved. You’re welcome to continue running it yourself. If you’d like us to continue managing the ads for you, we offer continued ad management at a fixed monthly price.
What tech stack do I need? Do I need a new CRM?
We use Kartra and Calendly. If you already have a web builder, funnel software and/or CRM that you’re already using, we may be able to incorporate what you already have into our process.
Won't this stop working once everyone is doing it?
No, but it will get more difficult. Markets naturally become more sophisticated over time. If you want to stay at the top, you need to stay one step ahead of the rest of the market.
Specifically, your ads and funnel need to differentiate you from your competitors. There are always ways to do this, even in the most sophisticated markets. We've gotten great results for clients even in highly competitive markets.
My market is pretty small. Is there enough volume for ads?
Possibly. We look for a Total Addressable Market (TAM) of at least 1,000 people. That is, there are at least 1,000 people who COULD potentially be your clients.
Any less than that, and it’s hard to reach people effectively using ads.
If you’re not sure how big your TAM is, we can discuss it on the call.
Do I own the ads and funnel, or do you?
You own everything, and you’re free to do whatever you want with it.
Answer A Few Questions To See If You Qualify & Book Your Call
Here's what we'll cover on the call:
- Review your current marketing strategy
- Identify your main bottleneck
- Break down the Client Acquisition Engine system
- Build a custom marketing gameplan for you
- Decide if we're a good fit
About Chris Shupe & Dominate Marketing
Dominate Marketing was founded by Chris Shupe in January 2024.
Since then, Chris has built and run marketing campaigns for a wide variety of businesses, including The Elliott Group, Ruby Tuesday, DoorDash, CAVA, and European Wax Center.
Chris is co-author of the book The Magic of Compound Business Growth: Online Strategies For Offline Market Domination, along with fellow sales and marketing expert Myron Golden.
Chris has been featured in publications such as The International Business Times, Influencive, and The American Reporter.
Chris holds a Master's in Business Administration from the University of Tampa.
More Of What Clients Are Saying
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